Their first product was the M-10, an oil pump for a 1937 six cylinder Chevrolet. On the surface, it was fairly unremarkable. But the M-10 was made with an attention to detail that the industry had not seen before. George and Ben knew they had made a good product and they recognized a need in the market.
But the overlying problem was how to find potential customers. So the family gathered around the kitchen table and together, developed Melling’s first mailing list, consisting of names culled from various yellow pages collected during numerous business trips and family vacations around the country.
Little did they know their humble oil pump would become the cornerstone of the business. They only knew that the M-10 prompted sales. Little by little, the product line grew. In 1948, Melling issued its first catalog. It included 14 part numbers.
It seemed a dedication to quality was paying off. Customers noticed the difference. In time, they also came to expect more from Melling. So Melling raised the bar by which it measured its products and service even higher. Once again, sales grew.
A banner year for Melling came in 1952. By then, the line consisted of 20 oil pumps, and 15 repair kits. Then, Melling developed and introduced the first High Volume Oil Pump. It revolutionized the automotive aftermarket for oil pumps. That year, Melling expanded its horizons beyond oil pumps when it became the first nationally recognized aftermarket supplier to distribute new replacement camshafts. Nearly 55 years later, Melling is still recognized as an industry leader in camshafts!
As time went on, the Melling Product line grew even stronger into the comprehensive product line we know today.